TikTok official partner of UEFA Euro 2020
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TikTok has been announced as the global sponsor of UEFA EURO 2020. This is the first time in history that an online entertainment platform has sponsored an international UEFA tournament.
The partnership aims to reinforce the perception of the platform as an ideal place for football fans to share their passion for the game. As an official UEFA EURO 2020 partner, TikTok will also provide a space where fans can:
follow your favorite football content creators,
share Sports content,
create your own unique moments and reactions related to the tournament.
TikTok as a global sponsor will work with UEFA to implement innovative solutions including augmented reality (AR) effects, hashtag challenges, TikTok lives and sounds. These initiatives are intended to bring joy and positive surprise to the football community. UEFA will also give TikTok access to a wide library of historical resources to develop engaging and innovative content.
As part of the partnership, UEFA EURO 2020 will launch an official account on the TikTok platform before the tournament. It is intended to entertain and inspire football fans around the world. Exclusive behind-the-scenes footage as well as current and archived footage will be available on UEFA’s account.